Caterers who market their food companies on the Internet can reach millions of people looking for catering

businesses to supply food for their special events. For example, caterers can use the Internet to market their companies to people looking to feed people at graduations, weddings and holiday luncheons or holiday dinners they are organizing. An early step caterers can take to start marketing online is to contact a professional website designer and get a website developed for their catering business. Information that can be included on the websites is a logo that represents the catering business and images that illustrate the type of catering needs the business fulfills.

When designing a website to market a catering business online, entrepreneurs should include pictures of their top selling menu items. For example, they can include pictures of appetizers, entrees and desserts at their website. A scanned copy of the caterer’s actual menus (include prices) that 到會推介 customers can use to order food from should also be at the website. Include the business name, street address, telephone number and website URL on a website contact page. This way, customers can contact caterers and place orders.

Clear pictures can provide a good depiction of the catering business. For example, caterers can upload pictures of their banquet halls, cooking areas and ordering centers to their websites. They can also upload pictures of their main entrees, hors d’oeuvres and desserts. Depending on the website host they use, caterers might have to upload their pictures in graphic interchange format (GIF) or joint photographic experts group (JPEG) format. Pictures in kilobytes (KB) typically upload faster than pictures that take up a lot of megabytes (MB). As a tip, the faster pictures upload, the faster visitors can start viewing a catering business’ entire website.

Typically users only stay on any given website for a few moments. Catching someone’s attention is vital to the time they will spend on your site. Major search engines are commonly used by people to find catering businesses so making sure you’re visible through local listings is also a huge tool that can be used to garner attention. While there are hundreds of different search engines available to use the three major players used as the engines for others are Google, Bing, and Yahoo.

Another way that caterers can reach their target audience and increase the number of customers they receive is to write and send press releases. Press releases are written similar to short newspaper articles. They include items like the catering businesses name, contact information (always include the business’ website URL), type of special event the catering company is hosting and the location for the event. If caterers write and distribute one press release a week, local media outlets can become familiar with them. They might even get featured in local or regional newspapers and magazines, both online and in print.

But that’s not all. Caterers can also write and distribute press releases to media outlets like local newspapers and local magazines. Press written should be written so they read like short newspaper articles. Although caterers can take out paid ads in local newspapers and magazines, press releases are not ads. Instead, press releases provide reader quality information. For example, catering businesses can announce a charity event they are catering in a press release. If they are catering a community event, they can also write and distribute press releases to alert the media about these upcoming events. Be sure to include the catering business website URL on all press releases.